YouTube, the perennial data center of online videos, also lends opportunities for content marketers. With YouTube, you get a wide range of content for different channels, and one can easily choose the content of their choice to get going.
With over 1 billion users worldwide and over 4 billion video views per day, YouTube is hands down the most prodigious platforms for video streaming. Many people have taken YouTube as a platform to stream videos and earn money by creating their own channels. The views people get on their channel eventually helps them in making good money.
To set up a channel, you need to follow a few steps.
- First, you have to set up an account using Google account and add channel art, channel name, and a channel description.
- Once all this is done, you need to develop meaningful and eye-catchy video content and maintain the same for a longer period to generate revenues.
One of the most prominent things about starting a YouTube channel is, while other video sites have decent levels of traffic, most businesses could start today on YouTube and do fine because it’s far from saturated. Besides, few business houses even invest in YouTube marketing.
Because it’s difficult,- compare a video and a blog post about the same topic and of similar quality levels, and the video will cost more. Smart businesses know that where they are investing and from where they can reap dividends, but the higher barrier to entry scares away the rest.
In this comprehension, I am going to talk about the vital components of creating a YouTube channel that exists tremendously. Following these steps to create a YouTube channel will help your videos get more views, and these views will lead to the multiplication of subscribers and sales for your business.
However, before starting a channel, you should be asking a few questions like,
- Which YouTube videos would help me personally in solving my frequent struggles?
- Is there any unique experience or skills my company (or my clients) can share via video?
- What would help my customers in answering their daily struggles, and what is the best format for that?
With these questions in your mind, along with the relative answers (if acquired), your path to creating a YouTube channel will be smooth. So without wasting any further time, let us start with the steps involved in creating a YouTube channel.
#1. Set up your YouTube entity
The first and foremost thing you need to do to start your YouTube channel is to set up your YouTube entity. To do this, you should;
- Go to YouTube.com and log in using your Google account. Your Google account would be the same that you use for Gmail.
- Once you log in, you will get two options: to use your Google Account name or set up a new name for your channel.
- If you chose the second option, i.e. Use a custom name, you will set up a YouTube brand identity. This identity is unlike personal YouTube channels as brands can be managed by several accounts here.
Besides, you can also manage multiple brands from a single personal account hassle-free.
#2. Fill in the required details (the basic ones)
Your details will be fetched from your Google account if you choose to go with the Google Account name. However, if this isn’t the case, then you have to start from scratch. The details you have to fill in will include,
- Create your channel name: You can use your brand’s name or any other name (as per your choice). Emphasize using a good channel name as it represents your digital identity and your content. You can later change your channel name at any time.
- The profile picture: Your YouTube profile picture is linked to your Google Account, so once you set or change it on YouTube, it will show both on your account and channel. I would suggest you keep a profile picture that rep[resents your brand and its services. If you want your channel to be associated with your brand from scratch, it is better to use a square or round picture (800 * 800 pixels)
- Add links to your site and social media accounts: You have the privilege to add a link to your site and social media channels like Facebook, Twitter, Instagram, etc.
- Enter your channel description: Often ignored, but this is one of the most vital cogs in creating a channel. Text content is an essential aspect of search algorithms. Therefore, to get your channel rank better on both Google and YouTube, do not forget to add a description.
#3. Start adding videos
After completing the previous two steps, you are up and running to adding videos. Do not opt for a cluster of videos at the start. Instead, start with a few to announce your channel to the community you wish to target. For instance, start with two, and for every video you upload, don’t forget to follow the video SEO steps.
Once you have uploaded the video, go to “My channel” -> “Customize channel” -> “Channel settings” and there “Customize the layout of your channel.”
To customize, you can;
- Add a channel trailer.
- If added already, suggest content for your subscribers.
- Upload a channel header image.
- Organizing videos properly is a must. Therefore, start organizing your videos into playlists and sections to bring more videos forward.
#4. Broadcast or announce your channel
Channel created, videos uploaded, this means your channel is not only created but branded too. It is now time to invite your initial subscribers. To do so so need to,
- Announce your channel in your email newsletter.
- Link to your channel from your site (including the “About” page).
- Add the “Subscribe” button to your blog.
- Invite your Social Media followers to subscribe to you on YouTube.
- Email your friends and ask for help announcing your channel by sharing in their circle by any means.
Time to conclude:
With a massive video database, YouTube is at the pinnacle of content marketers for the right investments. If you are planning to start a channel of your own, do not forget to go through the mentioned steps for a better end-result.