Fashion blogging isn’t a new concept. With 70% of popular brands using influencers as a part of their marketing strategy, it is a booming industry. Traveling down this road in heels and dream-worthy fashion outfits may sound like a glamorous job, but it takes a lot of dedication and hard work to become an influential fashion blogger.
If you are starting a new fashion blog from scratch, then it is important to understand that success will not happen overnight. You will have to invest a lot of time and energy if you want to become a credible name in fashion blogging. Done the right way, fashion blogging can be a creative outlet to inspire others with your fashion choices, and perhaps make a living from it one day. The good news is that there is plenty of scope for unique fashion bloggers, as style and beauty are some of the most popular keywords searched on Google.
Do you have what it takes to start your own fashion blog? Here are 7 tips that will help you to become a top fashion blogger in no time:
Find your point of difference
With so many fashion bloggers already on the scene, it is important to figure out what makes you different from them. Find your unique selling point that makes you stand out from the crowd? The fashion industry doesn’t need another Zoella or Fashion Mumblr.
Use your creative freedom to develop your own blogging style and unique content. It is okay to be inspired by popular fashion bloggers and follow blogging trends too, but don’t do it blindly. Especially for new bloggers, it is vital to find your point of difference and find a compelling reason for people to visit your blog again and again.
Focus on quality content
Whether you want to start a blog on YouTube or Instagram, if you are producing quality content, you will start to witness results soon enough. Give yourself some time and build a foundation of beautiful images and well-written posts. For example, if you are writing a post about a leather skin shop then take some intriguing close-ups that show the texture of the leather or pose while wearing a sexy leather jacket. Soon you’ll start to build a loyal audience who will visit your blog to get the feel of what they’re following you for. Leather skin shop has been chosen in the most comprehensive list of Top 25 Leather Fashion Blogs
Take inspiration from fashion brands like Anthropologie and Forever 21. They have very visual oriented blogs that also provide non-fashion related content. For example, Anthropologie includes recipes in their blogs while F21 speaks out to its millennial fan base with the use of relevant hashtags and blog posts that focus on workout tips and style guides to using their fashion products.
Maintain a consistent posting schedule and keep posting well-written posts with crisp imagery and let your content seek for itself!
Focus on Instagram
Instagram is the fastest way to build your brand. Being a visual platform, Instagram gives you the perfect platform to consume content and showcase imagery of your daily outfits. It has more than 700 million monthly active users, and more than 95 million photos are posted there every single day!
Plus, it is the best source to get noticed by fashion brands. According to Harper’s Bazaar, designers and brands spend more than $1 billion a year sponsoring Instagram posts. A fashion blogger Danielle Bernstein, behind the popular blog, We Wore What, has more than one million followers on Instagram, She charges a whopping $15,000 for a single Instagram post.
If you do it right on Instagram, there is no way anyone can stop from building an empire pretty soon!
Keep track of your analytics
The most successful fashion bloggers know the importance of tracking your analytics. No matter how many followers you get, it is crucial to know why people followed you in the first place.
Keeping track of your analytics will help you understand your audience in a much better way. Google Analytics lets you track real-time data which shows how many people are live on your site, the number of visits, countries, demographics, referrals and so much more.
You can use this data to compare and create new content and optimize your blog accordingly. There are other analytic tools such as Instagram Insights and YouTube Insights that will ensure you know your audience as much as possible.
Build a Media Kit
The secret behind becoming an influential fashion blogger is to create a polished and professional media kit. A media kit is almost like a resume for your blog. You can highlight your mission and give a brief blog introduction by sending it out to potential sponsors. Make sure to add your social media stats, blog stats, author rates, advertising details and all other contact details in your media kit.
For more details, read this informative blog post about how to build a kickass media kit by The Work at Home Wife.
Apply to affiliate programs
To monetize your blog, it is crucial to reach out and apply for affiliate programs. Email brands that you love and send them a short and sweet message about why you would like to work with them. Brands and affiliates don’t have time to look for upcoming fashion bloggers themselves. So, it is best to reach out yourself. You can even apply to affiliate companies like RewardStyle, Mode Media, and StyeList that act as middlemen to connect you with suitable brands.
Learn to say no
The journey to being an influential fashion blogger means you value your own personal brand truthfully and organically. Don’t say yes to every brand opportunity that comes your way. Think about your long-term goals and whether the brand will help you achieve them. There are a lot of apps that can help you start making an income once you have a few thousand Instagram followers, but the key to being truly influential lies in the choice of collaborations you accept. An influencer has to win the trust of their followers and promoting random one-off sponsored posts will do nothing except casting you in a negative light.
It may be difficult to turn down the cash initially but think about all the good it will bring in the long run. Don’t damage your integrity for a few hundred dollars.
The journey towards being an influential fashion blogger may seem daunting at first, but when you get into it, it may be one of the best decisions of your life. We hope this article was helpful in motivating you to start your own fashion blog today. The ball is in your court now. Get started if you haven’t already!
Can you think of some other tips to become an influential fashion blogger? Share some of the tricks that may have worked for you.