A well-built SEO strategy plays like a game-changer for your business by generating more leads and getting established by customers/clients. In simple words, SEO strategy gives you “low-hanging-fruit” opportunities to your business. In these stunning circumstances some time your SEO strategy may fail because of various reasons. There is no golden law that states SEO strategy will succeed while another will fail.
Sometimes a particular SEO strategy may work well for one niche and it may not work for another. Many different SEO factors are playing multiple tasks. Since it is a long term strategy you need to evolve it regularly towards your business. Before moving with the determinations here are some basic details of SEO and its types.
Search Engine Optimisation (SEO) is the best practice to create more traffic to the website by developing a landing website’s position or ranking within organic search engine results pages (SERPs). SERPs are the list of suggested web pages and other relevant content like video, social media pages when users searching for a specific word. This ranking for the website or content may be considered based on the most relevant content to the audience’s query.
SERPs retrieve and display the results in two great ways such as organic search (i.e., identified by the search engine’s algorithm) and sponsored search (i.e., identified by the advertisement given by the user). Anyway, the retrieval has been taken place under the relevance to the user query.
Here are the points that cause your SEO strategy as a failed one.
You are not set up with Google Analytics
When you deal with your landing website, if you are not tracking with the Google Analytics you may get fail in your SEO campaign. Since it is used to find out which will be working for you and which is not suitable for you on your landing website.
Then, never wait to start with setting up Google Analytics. If you are not sure about how to start with Google Analytics then move with the following Google official link: https://support.google.com/analytics/answer/1008015?hl=en.
Google Analytics is a free web analytics service offered by Google that allows you to identify the visitors on your landing website in depth. From this, you may know people when they visit your website, how long they stay and what kind of pages they visit on your website. And you may identify what is the behavior of your visitors. You can deliver better results for the audience through this analysis.
The major benefits of using Google analytics are
- Automatic collection of data
- Easy integration with other tools and platforms
- Create customization reports
- Ability to measure website search
- Identify the age, gender, device, location, and interest of your audience.
- Understand which social media platform to follow
- To check you are achieving goals
You are not using updated SEO strategies
Google is always updating their search engine optimization algorithm. If you are not using updated SEO strategies it will lead to slow your conversion rate. Always follow updated strategies. Here are some updated SEO strategies in 2019.
- Always content is the king. Analyze your content whether it is addressing the user needs or not. Based on this analyze, change your content.
- Always concentrate on long-tail keywords. Since the competition is vast in digital space, long-tail keywords reduce the competition.
- Never overdo keywords stuffing. In such a case Google will penalize your landing webpage.
- Never do poor link building. If you link your site to some website, then it should be from the relevant website.
You are not maintaining great user experience for your landing website
Your landing website is the core anchor of your digital marketing attempts. If you are not maintaining a great user experience you may not be ready to reach a different audience. Pulling different audience attention can be done through the great user experience of your landing website.
- On your website, try to use more white space which will be useful to understand the audience what you can do for them. Also, it will allow the audience to focus on your attention on the most important things.
- Use clear and catchy header and few supporting points
- Use exact images wisely
- Focus on your website’s page speed
- Engage your audience using graphical content
- Concentrate on your website whether it is mobile-friendly or not.
You may forget about your target audience
If you may forget about your target audience then it is the sign of you are missing your key to open the lock of your success in your business. If you want to build a solid foundation for your business, you must identify your target audience. The initial and best step to find the target audience is Google Analytics which was discussed earlier.
Once you have done this then, analyze your existing customer database to sort out the list of your customers. Concentrate on a demographic basis to reach more target audience. Figure out your target audience through psychographics of a person such as their lifestyles, behavior, attitudes, values and so on. Once if you are moving to decide your target audience raise some questions and evaluate your decision.
The questions maybe
- Will my target audience get benefit from my service/product?
- Will they afford to buy my product or service?
- and will that target audience is easily accessible or not?
You may identify your target audience by executing these steps successfully.
You may not use social media properly
Never forget to use social media properly to reach success in your SEO practice. Since social media can influence your website easily. Your website’s organic traffic can be increased through social media SEO. Yes, Social media and SEO can help each other to develop your business in a great way.
Cross-linking can be done to your website through social media. Your social media posts may appear very next to your website on the Google search engine results. If you are pushing your brand principles in that social media posts then the audience may Google it on your website also. Google will rank you higher up through this cross-linked information. So never forget to stay up to date with social media.
You may not pay real attention to your Meta Tags
Never forget to pay real attention to your website’s meta tags. Meta tags are a small piece of text that portrays your web page’s content. Meta tags initiate search engines to know what a web page is about.
If I am searching for Tanjore paintings in Google, then it will display the below web pages. In this below screenshot, you can identify the Meta description tag of that particular page. The red rounded mentioned content is known as Meta tags.
A Meta description tag attracts your audience to click through from the SERP to your site. Also including the keyword in your description tag helps you to reach more audiences.
Meta tags are not difficult to implement on your website. A little bit of experience in HTML may help to implement these Meta tags on your webpage.
You may not understand competitive landscape analysis
Focus to understand what the benefits of competitive landscape analysis are. It is a dynamic process and always takes into account to analyze what your competitors are doing. Competitive landscape analysis is used to boost your ranking on Google. Also, it is used to acquire your competitor’s audience potentially. Your SEO performance can get remarkable changes through this competitive landscape analysis.
To implement this analysis, follow the below-mentioned steps:
Identify your competitor
Identify at least the top 5 competitors of you. Search for a keyword related to your business. The websites which are ranking on the top positions for most of the keywords are your top 5 competitors.
For example, if am searching for the keyword “Golu dolls online”, then in the above screenshot you can see other competitors of myangadi.com. I have mentioned it with red arrow marks.
Analyze on-page optimization of your competitor’s on-page optimization
Analyzing the on-page optimization of your competitors will give you new ideas to move with your landing website. In this concentrate more on Meta tags and headline strategies of your competitors.
Analyze backlinks of your competitor’s
- The backlinks of your competitors through some online tools will help you to build high-quality links for your website.
Never forget to analyze their UX and website structure
Attempt to track your competitor’s ad spending
Now you may understand the importance of competitor landscape analysis. Pay attention to this and continue to make small changes in your web site dynamically.
You are focusing on the wrong keywords
If you are focusing on the wrong keywords then you may lose to showcase your business. Keyword finding is the process of analyzing actual search terms that audience search into the Google search engine.
Here are some free keyword research tools to start your SEO with no investment.
- Google Trends
- Google Search Console
- Keyword Shitter
- Adword & SEO keyword permutation generator
And so on.
By using this keyword research tool you can identify the best longtail keywords which are suitable for your website.
You may not set key performance indicator (KPI)
You can not identify your website performance until you set a key performance indicator (KPI). So be strong to set KPI. When you are applying KPI to your website, focus on quality instead of quantity. Initially find your website goal to set KPI. If your website’s goal is to bring more clients to your product then that is KPI. Also, try to analyze business leads and conversion rates. The conversion rate will help you to reach your website’s goal.
Pay attention to find KPI of your website. If it is not in the level of satisfaction then try to update your website with more SEO practices.
From this discussion, you may establish the roadmap of your business to expand marketing strategies and ensure success.