This is an age of immediacy. When we want something, we want it as soon as possible. We watch the news on the go, watch shows as per our wish and convenience, download music with one tap, and get groceries dispensed to our home.
If these weren’t enough, tapping on our phones and calling a taxi or Uber to take us anywhere has become a routine. Services like Uber have become so much part of our lives that we forget to acknowledge how far technology has brought us. The on-demand economy is growing like never before, and it’s undoubtedly disrupting more traditional business models.
And, not surprisingly, in the next few years, it’s expected to evolve more. Technology has taken over everything, be it food delivery, taxi rides, parcel delivery among many others. All this has been possible due to the rapid extension in app development technologies.
If you’re looking forward to creating an on-demand app for your business, then, Beta Compression, has served many brands by developing and deploying on-demand apps and has even spent good time studying the factors that distinguish successful on-demand apps from those that fall flat. Here’s what you require to do before you begin devising your on-demand app:
Here are a few stats –
At present, 42% of the total population in the US has enjoyed on-demand services, according to Burson-Marsteller’s on-demand market survey. 86.5 million Americans, that’s quite a promising figure, which will arise with newer players entering the market and more splendid value accruing with each passing day.
According to the Harvard business review, the on-demand user population also consists of 49% millennials, an impressive number. This data indicates that if a selective group can be effectively satisfied, the On-Demand App industry would gain some real long term future customers.
Identify Your Audience & Their Problems That Needs Solving:
The manufacturers should keep in mind how and for whom they are creating the app because the most successful projects have a plan and an outline. For an on-demand app, knowing who your users are and their challenges will help create a quality app.
Some of the questions that developers should ask themselves include: Why do people want this service? Will it satisfy a need that exists? Will they want food delivered at their doorsteps or enjoy haircuts at the tap of a button? The answers to all these questions could be found through qualitative and quantitative research before you begin your app development process.
Indeed, you will also research as your project is in progress and that research will provide a lot of the learning you need to develop your app successfully. But first, you need to set the parameters of your target audience.
Conduct Extensive Research:
Nothing works in a significant way unless perfect research or homework is done before starting any project. Any business needs to give a pleasant user experience if it intends to reach new heights in a particular market. It is a MUST to keep the audiences in mind when planning, testing, and launching ANY mobile app.
Store owners should use UX research to obtain insights from potential users about what they need and what makes them tick and fix potential issues before designing the best app experience imaginable. When administering such research, the goal is to gain as much information as possible about your potential users and the market you’re entering, which can be done in the following ways:
- Examine your direct competition: Evaluate what you can acquire from your competitor’s app and its users? What kind of reviews do they receive? What do users prefer and dislike while engaging with their app?
- Check out the on-demand market at large: You may not want to build a ride-sharing app, but looking at Uber, which every on-demand app inventor uses as a model, would be smart. There’s no need to make the same errors other groups made at first. However, you may have to ponder about what logistical roadblocks might encounter?
- Recognize look-alike audiences: Who is your supreme customer, and what are they up to? How are they spending time on their phone and online? By looking at users’ movements and attitudes similar to those you are targeting, you can start to get a more precise sense of your user profile.
Identify The Important Audiences & App Functionalities Needed:
You need to figure out how many different persons will be required to run your on-demand app. The main aspects to consider will be
- your users,
- the service providers,
- and your administrative team.
For example, some riders request pick-ups for Uber, they are the users. The service providers are drivers who accept those requests, and the Uber team, that is the administrative team, manages the back end. For Uber Eats, some customers order food, they are the users, restaurant chefs who cook the food, and drivers who deliver the food are the service providers and the UberEats team at the backend is the admin team.
Because of all these different performers, on-demand apps can get tricky. All the individuals required in an on-demand service need a diverse range of skills and features from the app. Seldom that means individual interfaces within one app, and sometimes it means building completely separate apps for different users.
Having A Clear Business Model:
If you’re looking forward to earning money from your app somehow, you need to know precisely what your business model is going to look like. For on-demand apps, this element can be tricky, which is why business people should emphasize it.
You can measure your app’s success by the number of users that sign up and use the service. You also have to contemplate the possibility of demand outpacing your business’s expectations. The question is: How do you generate enough need to turn a profit but not at the cost of consumer experience?
It would help if you considered how you’d screen your service providers. Are there qualifications required? How do you ensure they’re good people? How do you make sure they’re genuine people? Have a grip on all of this before you even create your blueprint.
Finding the Right App Developer:
Understanding all the complexities we’ve discussed, as mentioned above, building an on-demand app may need a different set of skills than developing an ordinary app. Make sure you take enough time to find the best mobile app developer whom you can trust to develop the app to convert your ideas into realities. This person or group of people should hold ample experience with on-demand apps to bring up concerns that you never imagined.
You’ll require a developer, who should be well-versed with GPS integration, mobile commerce, chatbots, and anything else that may match the app construct, possibly that someone is in your organization, or maybe you need to outsource the task. Whatever you finally choose, furnish the decision with some sincere thoughts now, to have fewer worries during the development process!
Read Also: 15+ Must-Have Free Mobile Apps for Marketers
Benefits of On-Demand Services:
One of the principal reasons why on-demand services and startups are so prosperous is the clients’ chance to get everything they need anytime, anywhere, and at their comfort without even going out.
The on-demand economy practices technology to analyze and help fulfill all the clients’ and service providers’ basic and urgent needs. Today the on-demand apps exist in almost all industries and services, from transportation and logistics to food shipment and repair services and few others. There is even demand forecasting software ready to help you find the next industry on the ascent.
For whatever reasons the purchaser’s using on-demand services, there are few essential things like precision, speed, quality, and buyer satisfaction that shape the on-demand market. Nowadays, many apps meet consumer demands by giving them the necessary services. And they are becoming more famous due to the rising growth of mobile apps repute.
The most prominent role is technology. That makes it feasible for the services to become quick and 24/7 accessible. All this is attainable from just a few on-demand apps installed on your smart devices.
How expensive is it to develop an on-demand app?
While producing on-demand apps, the developer emphasizes three main things: The consumer side, The service provider, and The owner. Contriving all three aspects, the developer has to create an app with a clear and concise design; it should also be simple to navigate through.
The average expense may vary depending on the variety of features you need and relies on the kind of Development Company you prefer.
People will always demand new apps for their businesses. With the way the on-demand services are achieving fame, there will be more apps. Before developing such apps, you need to SWOT analysis to create an on-demand app. Pick a successful industry niche to start with it and consider computing all the app’s essential features that might even come up with something more significant, giving you profits.
On-Demand apps are focused on extending effective and efficient services to users directly. The comfort of choosing services within a few clicks makes it a convenient choice for the consumers. Studying the current market scenario, it can be said that on-demand app service will stay here for a long time, and we may even behold it getting into newer productions.