Rising in search engines rankings is harder than ever. Over 80 million blog posts are published monthly. It’s so easy for your content to get lost in the crowd. Not only that, but it could also cost you a lot of time and money.
In this blog post, we’ll discuss three free SEO tools that’ll improve your search engine rankings. We’ll teach you how to include each one in your SEO strategy.
Let’s get started.
What is SEO?
SEO (Search Engine Optimisation) is using strategies to get organic traffic from search engines. If you want to rank for a specific keyword, you need to create content that gets found by search engines.
Statistics show that 93% of all online experiences start with a search engine. When they want answers, most people turn to search engines. That’s why it’s more important than ever to implement an effective SEO strategy.
Tools need to be a part of your strategy. Used properly, they can streamline processes and save you time and effort.
Ubersuggest is an incredible free tool that tells you how hard it would be to rank for a keyword.
Before you begin creating content, you need to conduct keyword research. This is where you examine the keywords your target audience would use and identify your competition.
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Your research should answer the following questions:
- What keywords would your ideal customer use to look for you?
- What are the top results for those keywords?
- Who else is attempting to rank for those keywords?
- What strategies are they using?
- What kind of content are they creating?
Using Ubersuggest would help you narrow down your keyword list. All you have to do is enter your keyword, choose your country and hit enter.
It will then show you the following information:
- Search Volume – The number of times a keyword is used in a given time period.
- SEO Difficulty – This is how difficult it would be to rank for a keyword.
The higher the search volume, the more difficult attempting to rank for it would be. You want to find a keyword with high search volume and a low level of difficulty. With the onslaught of content online, that’s rarely the case anymore.
Let’s say you want to rank for the keyword “what is marketing.”
If you enter the keyword in Ubersuggest, you’ll see that it gets over 14,800 searches per month which is quite high. It has an SEO difficulty of 18 which is surprisingly easy.
Ubersuggest also shows you the top-ranking results for the keyword. In this case, it’s articles from Hubspot, The Balance Small Business and Market Business New.
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Examine those results and figure out how you can do better. They set the standard for the content you need to create so you can beat them.
- How long are their blog posts?
- What voice are they using?
- How many images did they use?
- Aside from images, did they add other forms of media like video or audio?
- What did they fail to discuss?
If the keyword you’re trying to rank for proves to be too difficult, don’t worry. Ubersuggest provides ideas for alternate keywords you can use. In this case, it’s:
- First, what is marketing about
- Second, what is marketing for a business
- Third, what is marketing branding
- Fourth, what is marketing segmentation
- and Fifth, what is marketing targeting
Check the SEO difficulty and search volume for each keyword. Who knows? You might find a keyword with the same search volume that’s easier to rank for.
If you want to rise in search engine rankings, don’t forget about external links.
For Google, a link from another website to yours is like a vote of confidence. The more links you get, the bigger your chances of rising in search engine rankings. This is why guest blogging also needs to be a part of your SEO strategy.
Keep in mind that not all links are equal. Some links might do your website more harm than good.
Finding Valuable Links
Let’s say you write a travel blog, and a popular fashion blogger linked to one of your posts. Even if the fashion blog gets a lot of traffic, a link from it might not have a huge impact on your SEO strategy.
Google will notice that there isn’t much overlap between the content on the fashion blog and your travel blog. It’ll think twice about sending users to a website with completely different content.
In a nutshell, a valuable link needs to be from a relevant website that doesn’t use shady SEO strategies.
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Once you’ve determined if a website is relevant or not, you can take a look at its Domain Authority. DA is a scoring system developed by Moz to determine a website’s chances of ranking in search engines. The higher the DA, the better.
This is where Mozbar enters the picture. It’s a free Google Chrome extension that shows you that Domain Authority of each website you visit.
When looking for blogs to submit guests posts to, use the information provided by Mozbar.
Google rolled out its Speed Update back in July 2018. The update made page speed a major factor in mobile search result rankings.
Page speed also affects your conversion rate. The numbers even show that 70% of consumers admit that page speed determines whether they’ll buy from you or not.
You might be wondering if page speed is more important than content quality. The truth is, they work hand in hand.
Let’s say Website A and Website B wrote similar blog posts. Both posts have roughly the same word count, use the same number of images and give valuable information. The only difference is Website B loads faster than Website A.
According to the recent Google Speed Update, Website B will have higher chances of ranking in search engines.
If you want to determine if your website is fast enough, use PageSpeed Insights. It measures website speed using data from Google Chrome users.
All you have to do is enter your URL. It will then grade your website speed and provide improvement suggestions. For example, it might tell you that some images are too big or that you need to fix the CSS.
PageSpeed Insights is an excellent place to start if you want to make your website faster. Take its suggestions to heart and apply them to your website. Make sure you’re not left behind by competitors simply because of a slow website.
Getting found online can consume a lot of resources. Utilize free resources available online to get needed results.
Add Ubersuggest to your keyword research toolbox. It can help you decide which keywords to use and give you valuable data about the competition.
Determine which websites to send guest posts to with the help of Mozbar. Get links from blogs with relevant content and high domain authority scores.
Page speed is more important than ever. Check if your website is up to par with PageSpeed Insights.