Social media has become the heart and soul of any business. Thanks to the increasing usage of smartphones, social media users are expected to rise from 2.46 billion in 2017 to 2.77 billion in 2019. Facebook continues to be a favorite platform with 2.2 billion active users worldwide. Since its creation, Facebook has evolved from a mere social site to an advertising hub for marketers. It has become a messiah for small business owners due to its effectiveness and cost efficiency.
For any business, the goal is to get as many genuine customers and followers as possible. However, many startups make the mistake of falling for temporary hacks that get them many likes in a short time. You can find a lot of websites online that will give you fake followers in no time.
Such hacks can end up ruining your page because Facebook is ever-changing, and its algorithms can detect such activities. Getting real followers will take some time and effort, but it will be worth it. Here are some tips that can help you get real likes.
Optimize your Facebook page
The first step is to create a great page on Facebook. While it may sound obvious, any complacency at this stage can cost you a lot. Your page gives the first impression of your brand to your potential followers.
Choose a name that is easy to remember and search. Your page name and brand name should be the same; this will make your page easier to discover. Next, utilize all the elements of the ‘About’ section. This will increase credibility in the eyes of your audience and Facebook’s algorithm. Describe your business in detail and utilize long-tailed keywords. This will help when people are searching for something that matches your product or service description.
Use a compelling profile picture and cover photo. The profile picture should have the name, if not the logo, of your business. Your cover photo should tell users what your business is all about. Facebook recommends that your cover photo should be at least 400 pixels wide and 150 pixels tall. E.g., Tim Horton’s has an interesting cover photo that captures its brand essence.
Define your target audience
Segmentation or defining the target audience is a crucial step, which marketers cannot do without. Spending money to advertise to the masses without any parameters will end up wasting your time and money. Facebook has some powerful audience selection tools that help you define who you want to connect with. You can specify your core audience based on their demographics, age, lifestyle, and interests.
The best way to increase the number of likes immediately is by getting in touch with people you already know through Facebook’s Custom Audiences feature. This feature allows you to get in touch with people who are your loyal customers, who already visit your website and who have already downloaded your app. Look-alike Audiences is another useful feature that allows you to connect with people that are similar to your existing audience and who might be interested in your business.
Include social media buttons on your site
Usually, Facebook is used to drive traffic to a blog or website. However, in the initial stages, you can leverage your website to increase your Facebook followers. The most popular is the like button, which can be placed on any page of your site. All you have to do is follow the instructions on the developer’s page on Facebook, to embed the URL that you want people to follow.
Another way is to use the Page Plugin. This plugin lets you include any Facebook post on your website. Your visitors can engage with and share that post without leaving your site. Also, any visitor who clicks on this post for more information will be redirected to your Facebook page, which will increase the chances of getting a like.
Share high-quality content
According to Facebook, organic reach is on the decline. This is because smartphones have made it easier to share content. An average person gets around 1500 stories on his news-feed per day. With such cut-throat competition, it is getting difficult to stand out from the crowd. Hence, it is imperative that you share only high-quality content that is relevant to your target audience.
Most businesses try to bombard their audience by sharing a lot of posts in one day. However, that may just irritate your followers. The key is to share a relevant piece of content at an appropriate time. Share something that adds value to your customers, something that they find worthy enough to share with their friends. Share snack-able content such as quotes, tips, and info-graphics to grab users’ attention.
Cross advertise your page
You can leverage other social platforms such as Twitter and LinkedIn to promote your Facebook page. Add your Facebook link to your LinkedIn and Twitter account and share it often to encourage your other followers to catch you on Facebook as well. The most ineffective way to do that is by just posting a link and asking others to follow you; you need to show the value of your Facebook page. Hence, share Facebook specific posts. For example, NFL promoted its live Facebook video on Twitter.
As they say, there’s no such thing as a free lunch. If you want to increase your Facebook likes, then you will have to put in some money to boost your posts. The process is simple and self-explanatory. First, decide what your marketing objective is. There are three levels: awareness, consideration, and conversion. E.g., If you only want to increase the number of likes, then you can click on awareness.
The cost of an advertisement depends on the format and the number of days you want to run your ad. The best way is to experiment a campaign for a few days on a limited budget.
Getting a 1000 likes in a month is not an impossible task, but it will take your time and effort. Social media for small businesses is different from how the Giants do it because they do not have a lot of resources. It is essential for small businesses to build credibility and trust among their potential customers and resorting to quick fixes can prove to be lethal.