The online world opens up huge opportunities for everyone. With the right moves, it could attract thousands of customers towards your business. That’s why business owners need to be up to date when it comes to technology. Our friends discuss how you can use the Google Search Console and Analytics Data to drive more leads.
If you have a website, your ultimate goal is to come up on top in search pages when people search Google for information that you offer. To make sure that you are able to maximize the potential of your website and that your content is deliberately targeted at the type of people you would like to reach, Google has come up with a free service that anybody with a website should use to their advantage. This tool is called the Google Search Console (GSC), and it will enable everybody involved in creating and maintaining a website to monitor and sustain its performance to achieve their business goals.
There are several ways that the Google Search Console could help improve traffic to your website:
(1) By improving your website’s search appearance
Google can give you a sneak peak of your website as it appears in the search result, and it also allows you to leverage each element to your advantage. By using structured data or Google schema, rich cards or rich snippets, data highlighter or simply by improving the HTML code of your website, you can position your website to be better understood by Google.
In return, Google is able to display more relevant information to the user.
For example, by using rich snippets, a website’s reviews, product offerings, recipe, a well-known person’s biography, and event schedules are easily made available to anyone looking for information.
(2) By analyzing search traffic in your website
Here is where you can use Google Analytics, another free premium service offered by Google to analyze websites, in tandem with GSC. With Google Analytics’ well-designed presentation and visualization of data, you should be able to easily get a grasp at how your website is performing considering several criteria.
Google Analytics can show you a glimpse of how many visitors you get per country, what keywords were commonly used to find your website, and where traffic comes. You can zero-in on locations from which you get most visits and how long visitors stay to look around your website.
You can also check on which particular post or internal link has caught the most attention by checking on In-Page Analytics found in the Content menu. Furthermore, using Google Analytics, you will know which content your visitors spend most of their time on, which of your pages are not really performing well, and where they decide to abandon the shopping cart on your website.
Why should use Google Analytics when you already have GSC? This is because the two tools do not exactly report on the same things as they measure different metrics. The biggest difference is how GSC and Google Analytics treat clicks and sessions. For example, GSC counts clicks on web, image, and videos on your site separately.
(3) By giving you advice on how Google indexes your website
GSC reports on the relevant keywords on your content. It will also let you know which areas of your website cannot be accessed and need to be unblocked. It will also advise you which pages in your site thin out your value, so you will know which ones you should be removed or set as private.
(4) By letting you know if your website has been compromised
Google Search Console will inform you of any security issues that your website is facing, or if it hasn’t been hacked yet, it will report on how vulnerable your website is. Google also offers tips to strengthen your site security.
(5) By offering other tools or resources to strengthen your online presence
Google My Business ensures that your business appears on Search, Maps, and Google+. It allows you to post directions and pictures of your business place, product information, office or store interior and other features.
It also allows your business to be reviewed by those who have visited your physical location. Google Merchant Center, meanwhile, allows you to upload your products and makes them available on Google Product Search.
Improving your website and making it more relevant and easier to find on Google will really help in marketing your products and services. Google Search Console and Google Analytics are now must-haves in order to succeed in strengthening your online presence. A strong online presence and wide visibility in Google will eventually translate to achieving your marketing goals for your company.
Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business. Check out her company here: FindMyWorkspace
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