Content Marketing and Inbound Marketing: Know The Differences

May 25, 2017
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We are always confused customers given the high number of terms that exist today in the digital marketing sector. We are talking about Inbound Marketing, Content Marketing, Performance Marketing, SEM, SEO, Influencer Marketing, E-mail Marketing, Experimental Marketing, Social Media Marketing and more.

But two of the most confusing terms are Content Marketing and inbound marketing. Therefore, the purpose of this article is to explain what differentiates them and how each works.

Let’s start with the basics, what each one means.

Content Marketing

This methodology is based on creating useful, important and impactful content, to attract and maintain the attention of the public and at best reach a sales target.

The ideal is to achieve loyalty with that content; That is, the more benefits your content gives the reader, the more resorted to your company.

According to content marketing institute founder Joe Pulizzi: ” Content marketing is a marketing technique , which is to create and distribute relevant, valuable and consistent content to reach and attract a clearly defined audience, with the aim of directing it towards an action of the Profitable customer.

Inbound Marketing

The Inbound Marketing is a methodology that focuses on attracting customers through content and interactions in a none – disruptive manner. These content should be relevant and help the potential customer address their problems and needs.

With this same methodology, clients find us whenever they want for the channels they want, such as blogs, search engines, social networks, and email marketing.

Finally, your goal is to attract traffic in a natural way while appealing to the reader, unlike traditional marketing, or Outbound Marketing, whose method focuses on drawing people’s attention through disruptive advertising, such as radio wedges, billboards Printed or digital, television or digital commercials, among others, and expect any sale to occur.

In order for Inbound Marketing to really work you need different marketing strategies like SEO, content marketing, social network optimization and more.

This is a process that requires patience and monitoring but works quite well.

Difference Between Content Marketing and Inbound Marketing

content-marketing-vs-inbound-marketing - beta compression

On the one hand, Content Marketing can work with Inbound Marketing or with traditional marketing.

That is, in this case, you can work great content to attract people’s attention, but promote it with disruptive advertising or in a natural way.

It can also take place online and offline, even many organizations are looking to align their content online with their offline content.

On the other hand, the essence of Inbound Marketing is to assure customers by providing them with the right time and place, and to achieve something like that, technological tools such as email automation, blog posting with SEO verification and more are needed; While Content Marketing does not consider within its methodology to work with other marketing strategies.

The Perfect Combination

Working these strategies separately does not make much sense because one is the perfect complement to the other.

Inbound Marketing could not exist without content marketing because its value to be promoted is the content; But similarly, content marketing alone can not transform visitors into leads or leads.

For that, it is necessary of different strategies like the identification of a potential client and an accompaniment and follow-up of the same, which only work with Inbound Marketing. Here is a perfect example of this combination.

In conclusion, people do not want to be bothered, so Inbound Marketing is a methodology that helps companies analyze the exact moment when people are ready to see the content that interests them.

But, in order for a business that works with Inbound Marketing to succeed in keeping customers happy and retaining them, it needs relevant content. It’s no use catching the customer’s attention if he does not find something worthwhile.

How to Work

According to Hubspot, these are the aspects that Inbound Marketing deals with, within which is Content Marketing:

Creating Content

This is where you should work together. With Content Marketing, you can create specific content, which response to the basic questions and needs of customers, to share it widely. But for that, you need a keyword study (SEO strategy), to know which should be included in the post.

Marketing according to the life cycle. As a step forward in Inbound Marketing, it is recognized that people go through different stages as they interact with the company and that each stage requires different marketing actions.

Customization

As you know more about your customers, you can better tailor your messages to your specific needs.

Multiple Channels

By its very nature, Inbound Marketing is multichannel, because it addresses the people where they are, in the channel where they want to interact with you.

Integration

All your publishing and analytics tools work together, like well-geared machinery; allowing you to focus on publishing the right content, in the right place and at the right time.

Content Marketing and Inbound Marketing are an excellent combination. On the one hand, create content, optimize it for search engines and share it on social networks.

On the other hand, get qualified leads with landing pages, calls to action, personalized emails. So your content will ensure the potential customers that attracted your Inbound strategy.

On the other hand, get qualified leads with landing pages, calls to action, personalized emails. So your content will ensure the potential customers that attracted your Inbound strategy.

Author Bio:

As an owner of Gossip Web design Productions, I am a graphic and web graphics designer/video producer that strives to consistently upgrade my skills in order to provide solutions for my clients’ design problems – both online and offline (print media). I am committed to providing excellent creative solutions for my client’s graphic design, video production, web design Melbourne and web development Melbourne needs.

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