“Marketing is a race without a finishing line” – That’s an incredible quote by the first ever winner of a receiver of “Leader in Marketing Thoughts” award and author of more than 60 marketing books, Philip Kotler.
Marketing is not a really a 9-5 job. You might be working on your desktop computer all day and yielding some really good results for your company or client, but you need to be constantly watchful of what opportunities are being offered your way even when you are not using your computer so that it does not cost you to be late.
After all, marketing is all about being innovative, creative, strategic and grabbing the first mover advantage.
Being a marketer, how can you ensure that you are connected and sharing with the world even when you do not have access to your laptop or computer?
I am sure there is no surprise in the answer – Your Smartphone Apps stay with you every time, letting you have access to the world.
So, what are we going to discuss here? How using apps for your work can help you become a proactive marketer? Definitely, not! You are obviously already aware of it. What most of you might not be aware of is that which apps should you ‘must-have’ to be the best in the race.
We have compiled a list of more than 15 apps for you that can get to have ensured that you and your clients always stay in the game.
You must be having so many social media accounts to post on, right? Facebook, LinkedIn, Twitter, Instagram, Google – the list of platforms just seems to be getting longer and scheduling posts for an audience on each platform are just too much of work. Buffer makes it easier for you by letting you schedule the posts for all the platforms.
If you are engaged in rigorous social media marketing, you will need to track your brand mentions, analyze traffic, check on the messages and tweets that you receive from your followers and customers. Hootsuite provides you the ease to do it all from a single platform.
Your email accounts and Google Drive have space limit hence you cannot store too many files or high-resolution files in your drive. And being a marketer, you need to have a collection of mockups, high-quality images, and portfolio all the time and Dropbox lets you save everything and access at any time.
You never know where and on which platform people are using your brand name and in what context. It could be that you do not even have your presence on that platform yet where people are already discussing you, and as a marketer, you should know it all. Mentions help you have a real time tracking of your brand on the web.
It is just so much you do the entire day, every day that it could become a bit difficult to remember everything and it’s completely understandable. However, you clients or boss might not understand it. With Evernote, you can write, capture and store everything you wish to remember later.
Your employees are your prime brand ambassadors and it is very important that they are well informed about what the company is doing (even if they are not working or participating in that project/activity) so that they can share the same with their circle. EveryoneSocial provides this amazing feature to your employees for easy reading and sharing.
Marketing is not just about posting on social media and keeping a track of the same, it is actually a multi-tasking job which requires one to not only work on multiple projects but also perform a wide range of tasks within those projects. Asana () is the best project management tool that would always stay with you when you are on the go.
This is probably one of the best chatting apps you can use to stay in touch with your team all the time, even if you work in a traditional office atmosphere. The best part is that you do not have to keep on checking the chat box every few minutes. HipChat will send you a notification whenever anybody mentions you in the group.
You would love this app for its ability to assist you in creating customized features and visual elements for your social media pages to ensure that there is maximum user interaction on your posts. Though Pagemodo was initially launched just for Facebook, you can now use it to find and schedule relevant content for your Facebook, LinkedIn and Twitter business pages.
You obviously would be having blog posts schedule for. Well, just posting a blog is often not enough, you actually have to keep a track of the comments and reply to them to initiate conversations and activities on your blog page. With the simple interface of WordPress app, you can edit your posts and manage comments with ease.
Timing is really everything in marketing. In the situations when you have the urgent requirement to post an infographic but your designer is not available, you generally seem to lose the opportunity by being late in posting. This amazing app Over lets you add beautiful texts to your images which you can edit and post even while on the go.
You probably interact with so many people on regular basis, because well that’s your job! But the key is that you need to keep in touch with your network too. LinkedIn helps you keep in regular contact with your professional circle and share your business blogs with the people of the same industry while letting you keep a close watch on their activities too.
Your clients mostly communicate and share important files with you through emails. So, having a drive app and keeping all your documents at easy access only seems legitimate. In fact, Google Drive lets you view all the documents even in offline mode, while you would obviously need the internet if you wish to edit and share them.
You might be having presentations prepared for your clients and you know how difficult it is to carry a laptop everywhere to ensure that you always have your presentation, in case you need it. With the popular tool SlideShare (), you can manage and view all your presentations in your smartphone now with ease.
You just cannot miss having the best and neatest crowdsourced answers platform on your phone. You can actually find a lot of ideas for your content and get lots of authentic reference material from Quora () app. Just check in the latest discussion topics and questions relevant to your industry and you are good to go.
This is your perfect news app for all the online marketing and technology based latest updates from around the world. You can easily search for the news sections of your interest with the help of easy filters provided in the Mashable app. It also notifies you whenever some article gets most reads to keep you updated with what’s trending.
Well we have a bonus app for you to make your days better and easier:
We all need a bit of inspiration every day because let’s accept it – marketing is not really an easy job. You have to be ready for the challenges thrown by ever so dynamic environment and face failures and rejections probably more often than any other person in your office. TED app has the most amazing collection of talks from a fascinating people across the professions to keep you motivated.
Well, you definitely don’t need to have all the apps listed above in your phone. But, being a marketer who needs to wear so many hats and manage multiple tasks whether you work in an app development company or any other industry, you would certainly find some of these apps useful to make your regular tasks easier and efficient.
About the Author:
Ashish Sharma is a Key Account Manager, looking after Marketing Strategies and building new business tie-ups at WeDigTech – A hub of Skilled Mobile App Developers in India. Focused on helping enterprises StartUps from domestic to MNCs.